Cyber Begging or Professional Performance A Dialectical View of the Gifting for Attention Phenomenon on Bigo
The rise of live streaming has birthed a new digital economy that challenges traditional notions of labor and social interaction. On platforms like BIGO Live the act of viewers sending virtual gifts to creators is the primary engine of monetization. However this practice has sparked a fierce debate is the constant call for gifts a form of sophisticated cyber begging or should it be recognized...
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