Fine fragrances in the GCC include spray perfumes (extrait de parfum to eau fraîche), deodorants, body care, home care, and more, distributed via online and offline channels. The market thrives on high disposable incomes, a young population favoring luxury and personalization, cultural affinity for scents (daily use, gifting, religious occasions), and growing preference for...

Most people who use Fine Fragrance Mist or Body Splash experience the same frustration: the scent smells lovely at first, but it fades exactly when you need it most—during long commutes, unexpected meetings, or last-minute social plans. You spray once in the morning, hoping it stays, yet by lunchtime you’re left wondering why your fragrance never matches your day’s rhythm....

We’ve all been there—you spritz on your favorite body splash or fragrance mist in the morning, and by noon, it’s gone. The fresh, floral notes you started the day with have completely disappeared, leaving you feeling less than fresh. It’s frustrating, especially when you’re on the go all day long. This is where most fragrances fall short—they simply...