Authors can favorably leverage social media to promote their books, though it might not be as straightforward as one might think. There are established guidelines from experts in book marketing services that successful authors tend to follow. While creativity is encouraged, be cautious, as some strategies could backfire. The key principles focus on being helpful, informative, entertaining, and...

Running a business or a professional practice often involves significant expenses, especially regarding advertising. Many entrepreneurs and professionals find that traditional advertising may not yield the desired results. As a solution, a growing number of business owners are turning to authorship to tap into book marketing services to promote themselves and their enterprises. You...

What’s the one thing every author dreams of? Readers discovering their work. Yet, with thousands of new books published every single day, how can authors stand out? Effective book promotion is no longer optional; it’s a necessity. Smith Publicity, a New Jersey-based author promotion and book marketing company, has helped thousands of authors break through the noise. This post dives...